Short answer
The quick math
Start with the base content fee, then price the usage scope separately. Paid social usage, whitelisting or Spark Ads, extra platforms, raw footage, renewals, and exclusivity should not be silently bundled into the same flat video rate.
Assumptions used
- Base content rate is separate from usage rights
- More months and more placements increase scope
- Raw footage handoff and exclusivity deserve separate pricing
- Renewals should be quoted before the first term expires
Use it before you decide
- Enter the base rate and number of deliverables.
- Choose the usage type and duration in months.
- Add platforms, raw footage, exclusivity, and renewal scope.
- Use the result as a starting range before sending a final quote.